AMARONE ELLER RIPASSO?

Att kalla Ripasso för ”Mini-Amarone” menar Alkoholgranskningsmannen, Mattias Grundström, är både oriktigt och vilesledande. Nu fälls PrimeWine Group för olovlig alkoholmarknadsföring.
BGS Wine Import, som ingår i PrimeWine Group, har i annonser under hösten kallat sin Soprasasso Valpolicella Ripasso för ”Mini-Amarone”. Något som enligt Alkoholgranskningsmannen strider mot god affärssed.
I ärendet skriver Mattias Grundström: ”Amarone är en beteckning som skyddas av den italienska staten. AGM anser det viktigt att konsumenternas förtroende för ursprungsbeteckningar inte rubbas, något som den påtalade marknadsföringen riskerar att göra”.
– Vi visste inte att det var fel att kalla Ripasso för ”Mini-Amarone” utan trodde att begreppet var vedertaget känt. Hur tänkte ni där egentligen? eller som vissa andra när dom säger Amarone lik ripasso! vad fan är det?
Alla som varit på mina provningar av denna typ av viner vet vad jag tycker när man kallar saker för vad det inte är eller hur?

Amarone är Amarone och inget annat

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