Are wine buyers stupid?

The latest thing on the Swedish monopoly seems to be realising crap wines with so called famous people on the label.

Who the hell are letting this stupidity to go on! No normal person or wine buyer will fall for this cheep trick but this is how the Swedish monopoly treats its customers,

Selling shit wines in nice card box/plastic bags forces the Swedes to buy this, the average price on 1 litre of wine is about 5 € how strange is that?

Cheep wine in box makes people drink more due to fact that you do not notice how much you consume, is this a way to make people drink less? I don’t think so.

What is your opinion out there?
PS. this picture is from my favo cava

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