11/11/11

How much are you willing to pay for a bottle of wine?

How can you explain the cost of a bottle of wine? What does it takes to produce a bottle for
1000 € to a bottle of 6 €

I always get this kind of questions on every of my many tastings from ordinary wine drinkers who try to understand this issue.

You can always talk about quality, cost of grapes, marketing and many other things but when it comes to what’s inside the bottle then it starts to be difficult due to that is the only thing that matter, right? Does the wine taste good or not is the key.

A very clever friend of mine that knows things way above my head about wine and wine production told me that there is no wine in the world that can cost more than 50 € to produce no matter from where, that fore sure put different perspective when you see wines that cost 400 € and more on realise, those producers laugh all the way to the bank.

 In vino veritas







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